The demand generation function in most businesses resides as part of the marketing organization. Demand Generation is a holistic approach to marketing and sales cohesion within the company. Building awareness is a vital component in the demand generation process. Building awareness often takes a continued effort and involves multiple facets of marketing.
There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, supporting validation and mitigating customer evaluation.
Successful demand generation requires more than just snappy creative or the latest marketing technology. At Lead2Data, we have years of experience helping our clients develop successful, cost-effective demand generation strategies, programs, and campaigns. Clients hire us because they value our unique combination of marketing expertise, creative flair, and laser focus on results.
We design and implement a comprehensive Demand generation program for you. How do we go about it? In three simple steps, we will have your demand generation program up & running:
We create or leverage fresh content with well defined & targeted messaging. Publishing and sharing of fresh and relevant content in a well-defined time line is the key to success.
Prospect Reach: Campaigns designed to deliver relevant content to the pre-defined target audience. Whether it is collateral, newsletter or a simple email, we make sure that it is sent to the thoroughly segmented lists.
Social Media: We promote your content all across the popular social media channels & forums to drive traffic towards your website or landing page.